Would you like an application with that?



Normally our grocery store receipts are one of the few receipts that are…just receipts. They provide their piles of coupons and ads on a separate receipt-like piece of paper, which is nice, since I hate stuffing giant receipts into my purse.

But the last time I went to the grocery store, things were different.

My receipt had several extra inches added to the bottom, with a section that said “Please tear here”.

I took a look at it, wondering why the receipt was so long.

It started out with, “Receive $25 off your first purchase when you open a 1-2-3 rewards MasterCard”.

Customers were instructed to “Complete items in bold & take to customer service to apply for the 1-2-3 rewards MasterCard.”

I guess everyone’s getting into the credit card game.

They’re definitely trying to encourage people to use the card IN the grocery store too, because the rewards points are: 1 point for anywhere-type spending, 2 points for Kroger spending, and 3 points for Kroger brand spending.

You end up with $5 in groceries for every 1000 points. So that’s, what, between half a percent reward and 1.5%? No thank you.

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Posted in Credit cards & loans on Apr 21, 2009

2 Responses to “ Would you like an application with that? ”

  1. # 1 Matt Says:

    I wonder just how the credit card companies are doing with the general economic downturn – does this get them the new customers they were hoping for? Are these customers as credit worthy as they used to be?

    I agree I would pass on the opportunity.

  2. # 2 heyagainlando Says:

    Makes me wonder how many more “rewards” offers we are going to see in the next few months. Seems as if they have been popping up everywhere lately.


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