Would you like an application with that?
Normally our grocery store receipts are one of the few receipts that are…just receipts. They provide their piles of coupons and ads on a separate receipt-like piece of paper, which is nice, since I hate stuffing giant receipts into my purse.
But the last time I went to the grocery store, things were different.
My receipt had several extra inches added to the bottom, with a section that said “Please tear here”.
I took a look at it, wondering why the receipt was so long.
It started out with, “Receive $25 off your first purchase when you open a 1-2-3 rewards MasterCard”.
Customers were instructed to “Complete items in bold & take to customer service to apply for the 1-2-3 rewards MasterCard.”
I guess everyone’s getting into the credit card game.
They’re definitely trying to encourage people to use the card IN the grocery store too, because the rewards points are: 1 point for anywhere-type spending, 2 points for Kroger spending, and 3 points for Kroger brand spending.
You end up with $5 in groceries for every 1000 points. So that’s, what, between half a percent reward and 1.5%? No thank you.



April 21st, 2009 at 9:57 am
I wonder just how the credit card companies are doing with the general economic downturn – does this get them the new customers they were hoping for? Are these customers as credit worthy as they used to be?
I agree I would pass on the opportunity.
April 21st, 2009 at 3:03 pm
Makes me wonder how many more “rewards” offers we are going to see in the next few months. Seems as if they have been popping up everywhere lately.