Savvy business owners understand that –– for better or worse –– perception will affect how successful a company can become. Indeed, many small business owners looking to expand may feel hampered by the labels attached to their company. Consumers tend to make snap judgements about brands, and it’s tough to alter those associations. As such, small businesses seeking to grow may be unable to capitalize on new opportunities because of an inaccurate perception of their capabilities. To combat this, entrepreneurs can use these five methods to enhance their company’s reputation and let consumers and competitors alike know that they’ve changed for the better:
Make a Splash with a New Medium
Want to inform potential leads you’re ready to tackle bigger projects and take on more business? Then consider advertising on a new platform. If you haven’t utilized digital ads in the past, this may be the perfect time to make the step up. Alternatively, switching from radio ads to television spots can also send the message that you’re prepared to service a larger market.
Order a Cosmetic Makeover
Though you may be pleased with the content and the overall tone of your business’s website, changing your site’s appearance is a simple way to signal a change in strategy. This can range from the relatively minor addition of some new images, or encompass an entire website redesign. Remember that even if you’re not rebranding completely, updating your site can still pay big dividends if done with care.
What better way to boost the way others think about your business than to share positive reviews from satisfied customers? Small business owners should seize every chance they have to showcase their previous work and celebrate their own successes. Keep in mind that in many instances, if you don’t ask for feedback from satisfied customers, they won’t provide it.
Companies with great reputations tend to have one thing in common: they’re upfront and honest. Consumers hate feeling like they’ve been deceived, so anything you can do with your current marketing strategy to address customer concerns or questions head on is an option worth pursuing.
Upgrade Your Tech
Tech upgrades that improve the customer experience will go a long way toward creating a positive buzz around your business. Whether you install new pharmacy point of sale software to speed up transaction times or offer your restaurant patrons free WiFi while they wait, spending money to improve customer satisfaction won’t go unnoticed. In fact, there may be no more effective way to invest your extra capital to win over hearts and minds!