What is Marketing Communications?

What is Marketing Communications? You must have often gone to stage shows where the performers try their best to engage the audience too. This means that they come off the stay and interact with those seated on the other side of the fence. Well, the same goes for marketing communications. The primary...

Things you Need to Know Before Starting a Sole Proprietorship

Things you Need to Know Before Starting a Sole Proprietorship Do you know what is the meaning of a sole proprietorship? In the simplest of terms, it means that you are starting your own business. The catch here is that you do not have a partner or anyone in a legal binding with you to run the company. You are starting this work...

Is Blogging a Total Waste of Your Time?

Is Blogging a Total Waste of Your Time? The answer is a big YES. I don’t mean to mislead you by using this title. Of course, I want it to be interesting, but not misleading in any way. Allow me to discuss in this post the reasons why I think that blogging is not as good or profitable as we all think it is....

How to Leverage the Power of Google+ to Grow Your Business

How to Leverage the Power of Google+ to Grow Your Business 359+ million Google+ active users exist today, that’s more than the 200 million Twitter users online! Source: – GlobalWebIndex Social media is used not only as personal social platform; it is also extensively used by businesses to network and connect with their...

How to Create a Challenging Environment for your Employees?

How to Create a Challenging Environment for your Employees? As an employer, it is strictly necessary for your success that your employees give their hundred percent into work. For that not only do you have to keep them positive and feeling secure in their jobs, you have to constantly challenge them to push their own limits by...

3 Creative Ways to Fund Your College Business

3 Creative Ways to Fund Your College Business Are you a college student with an entrepreneurial spirit? Do you have a business idea that you just know is going to take off? Is the money required to launch it all you’re missing? If so, don’t worry. Even if you’re flat broke, you can secure the money you need to...

3 Myths that could ruin Your Business

3 Myths that could ruin Your Business There is research that states that about 80 percent of CEOs of big and medium businesses believe that they are indeed delivering high quality products and services for their customers. But, what is actually surprising is that only about 8 percent of their customers...

4 Components of Success for Startups

4 Components of Success for Startups If there is something that is hot in the 20th century, it has to be the wave of startups that is washing up on the business world. But, while so many young entrepreneurs start their venture, with a hope of success, only a few of them succeed. Why is that about 75...