According to cardweb.com, “VISA has added five major merchants to its ‘No Signature Required Program’. This is for certain transactions less than $25. 7-Eleven, Clearview Cinemas, Dairy Queen, Domino’s Pizza, and Sonic Drive-In have joined the program.” This means that if you go to one of those places and buy something using a VISA debit or credit card that’s under $25, they’ll give you the receipt and be done with it! No signing is necessary.
While this may be convenient (speeding up wait times & reducing hassle), it also makes it even easier to spend money without thinking about it. For the (many) people that just check their account balances online and don’t otherwise balance their checkbooks, those little purchases will seem even less significant. You won’t even have to look at the receipt long enough to sign it if you don’t want to.
But they are hardly insignificant. Small purchase transactions are going to top $60 BILLION for 2006, according to CardData! I can’t even really comprehend what one billion is, let alone 60. That’s already up more than $50 billion from the year 2000. I’m probably beating a dead horse here, but the little things do matter. $60 billion worth of mattering.