The use of social media networks like Facebook, Twitter, Instagram etc. for marketing of products and services has grown tremendously. Now it has become extremely important for marketers using digital marketing as a tool to remain updated with the latest trends and updates happening on these platforms. These platforms are being updated constantly now with new features and marketers too have to constantly keep an eye on it so that they may not leave out on latest trends coming up on digital marketing space. So here are some trends that will reshape digital marketing in 2018 and beyond.
1) Artificial intelligence is going to influence digital marketing greatly. It will become a trend setter in the digital marketing space. However artificial intelligence and behavioral skills both will be required to interact effectively with customers. Tools like Intercom, Drift will help marketers to do live chats with the customers and clients powered by artificial intelligence. More and more companies will embrace this change as the technology would improve.
2) Influencer marketing will become highly popular amongst the brand. Companies would invest heavily in influencers, as it is highly effective tool for digital marketing. It is popular more amongst the apparel segment. It is highly profitable as the returns are high on investment and more than 80 percent marketers planned to use influencer marketing last year.
3) In this era of growing data and networking, data breaching is very common. It has become extremely important to protect data from malicious softwares and hackers. It has become a cause of worry globally as the number of hacking cases is increasing around the world. This is going to affect the ways companies use digital marketing for their businesses as privacy and protection of their valuable data and resources would be their top priority in such a scenario.
4) The rise of some social media sites like Snapchat, twitter while an increase in the user base of others like Instagram and professional networking sites like linkedin will also affect the digital marketing space. The number of people using linkedin is increasing now and this shift has resulted in a change in the way digital marketing was done earlier. This is due to the improvement in the ad platform of linkedin as compared to twitter and other sites. This has made it quite popular amongst the marketers as a digital marketing platform.