You must have often gone to stage shows where the performers try their best to engage the audience too. This means that they come off the stay and interact with those seated on the other side of the fence. Well, the same goes for marketing communications. The primary aim in marketing communications is to interact with the buyers and establish a link of communication so that they respond and gradually the company is also able to market its products and services. There are four distinctive subsets when we talk about marketing communications. Keep reading to find details about each one.
- Personal sales: This is where you need to hire a salesperson who is highly active and engaging. This is the person who will personally go up to individuals or groups and sell your item. This is why, the salesperson should have adequate knowledge about product as well the company that they are working for. He must ensure that the presentation is very attractive and interesting so that more and more people are drawn towards him. Last but not the least, he should also be persuasive because without convincing power, he will just not be able to sell your items.
- Sales promotion: This is a very tactic that is used by each and every brand in the world. This means that there are certain coupons handed out or sales are organized. What happens is that you may be able to sell your products for the time being but it is not a long -term solution. In fact, it can be easily copied by your competitors. This means that if your sale is for 45%, then your rival may come up with an offer of 50%. The key idea here is to make the customers feel that they are at an advantage here. However, this does not imply that you will be able to build a base of loyal or ever-lasting customers in this manner.
- Public relations: The acronym that is most common used for public relations is PR. They make use of tools in the media to ensure that the reputation of a company is maintained in the market. The idea is to ensure good will amongst the masses. This plays a major role in ensuring that the brand name and image are upheld at all times. In times of crisis too, the public relation department is called upon so that they can interact with the masses and ensure that there is no harm to the esteem of the company. The public relation sector is also charged with the responsibility of organizing interviews, presentations and press conferences.
- Publicity: This means that you ensure that people get to know about your products and services without having to pay the medium of advertisement. This means that the launch of a new item may be covered by a news channel so definitely people will be able to view it on their TV screens. Yet, the company may not have to pay the news channels anything.